Branding
Bamboo Forest
Bamboo Forest — Brand Identity for a Real Estate Project
Bamboo Forest is a residential project by Harmony Group in Bang Tao, Phuket. Inspired by natural materials, water, and light, it combines calm urban architecture with the energy of a tropical landscape. The branding had to reflect this balance — where nature meets modern design.
Task
To create a visual identity that communicates the project’s architectural character and organic philosophy. The brand needed to stand out within the Harmony Group portfolio, yet remain connected through shared aesthetics and principles.
Solution
The identity draws inspiration from the building’s architecture — rounded elements, soft lines, and panoramic windows that let the sunlight in.
The color palette references bamboo stems, stone, and rain — merging nature and structure.
LOGOTYPE
The logo, built around the form of a bamboo stalk and sharp leaf tips, reflects growth, harmony, and precision.
PATTERN
A modular pattern based on the golden ratio evokes the geometry of the architecture and the layered rhythm of the forest.
The result is a cohesive visual system — calm yet distinctive — that naturally complements Harmony Group’s brand while giving Bamboo Forest its own confident voice.
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